Market Slump - Cash In

Cash in on down market

With new homes creating about 15 percent of all home sales, there is a glut of inventory in the homebuilder industry. What do stores do when they have extra stock; they have a clearance sale! As a result the market is saturated with buyer incentives offered by over 70 percent of U.S. builders trying to unload their homes. Some of the rather lucrative deals we’re seeing are:

Centex Homes is giving away outdoor living packages worth up to $33,000 to speed sales. Giveaways include decorative concrete patios, wooden arbors, outdoor fireplaces and grills.

Ryland Homes has been advertising “free fantasy vacations” to catch the eye of potential buyers. Purchasers in its subdivisions can choose from trips to the Caribbean, Mexico or Las Vegas.

Ashton Woods is holding the grand opening of its new townhome community of Rockbrook in Lewisville. The first 10 buyers will enjoy $15,000 in options – up from the standard $10,000 incentive.

Grand Homes is offering a free swimming pool or $12,500 in upgrades. For their golf course community of Lantana, they are offering a free golf membership.

American Legend Homes is appealing to football fans by offering a 42-inch high definition plasma screen television.

Other builders are simply chopping prices.

Both Coleman Homes and Grand Homes have recently advertised price cuts of $40,000 to $50,000 on some of their finished houses.

Another major builder, K. Hovnanian Homes, held a nationwide “three-day sale” this month to trim its inventory. They forecasted a sale of 1000 homes and actually sold 2100. They lowered their price to do this, but made up the difference in the volume of sales.

City Homes in Addison is offering $30,000 off the purchase price.

Let us know if need assistance looking for a Dallas home or Dallas condo.

Posted by rs
7 months ago

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